Use Your Noodle! Challenges Students To Think Before They Eat

An epidemic in childhood obesity has inspired Campaign Coalition to create a national school assembly program, Use Your Noodle, to raise national awareness and challenge elementary school students to think before they eat.

Boulder, CO November 16, 2004---An epidemic in childhood obesity has inspired Campaign Coalition to create a national school assembly program, Use Your Noodle, to raise national awareness and challenge elementary school students to think before they eat.

America is in the midst of a twin epidemic of childhood obesity and adolescent type 2 diabetes. Research has shown that weight loss is more readily maintained if achieved prior to, rather than after, puberty. Even more effective is preventing weight gain in the first place. Because of this, preventive programs need to be initiated in elementary school, since by the time children reach middle school more than 20 percent of them are already obese.

The purpose of Use Your Noodle is to increase awareness of good nutrition at a young age, says Campaign Coalition president Shane DeRolf. But its the way we do it that makes 'Use Your Noodle' so unique."

Unlike presenting the Four Food Groups or studying the Food Pyramid, says DeRolf, Use Your Noodle is designed to make kids laugh. It combines comedy with pop music and R&B in a hip, multi-media presentation that challenges students to replace unhealthy dietary behaviors with healthier ones.

With blind taste tests called Are You Gonna Eat That? and songs like Aint That Lasagna? (sung to the tune of Marvin Gayes Aint That Peculiar?), Use Your Noodle pushes the educational envelope while helping its young audiences understand the benefits of good nutrition.

Use Your Noodle is the first in a series school assembly programs offered as part of Campaign Coalitions SmartLaunchTM --- Education as an art form---a process for creatively launching virtually any educational program or curriculum in schools. Use Your Noodle will be offered free to elementary schools throughout America dependent on local, regional or national sponsorship of the program.

Campaign Coalition is a social marketing and educational communications company in Boulder, CO. It works exclusively with companies, organizations and universities whose products or services improve the lives of people and the environment.

CONTACT:
Evan Sanders
303-413-0777
www.campaigncoalition.com

# # #